Since the beginning of our podcast, we have talked about web development, SEO, tools, etc.
We have also explained in detail the different stages involved in a web development project.
We believe that we have given you a lot of information, but when you finally decide to launch the website for your company, that is when you will need to keep in mind everything we have discussed so far.
But to help you a little more, we want to give you 5 tips so that you do not make a mistake when choosing the company that will develop your website.
But first, tip 0: Use common sense. From here, when you talk to a web development agency, you will know that it is your agency if:
They speak your language.
They should get down to your level. Be suspicious if out of five words you only understand 2. Even if only one of the words you don't understand.
Their obligation is to explain everything to you. Without going into technical aspects, they should explain the project to you. They must make you understand what the stages of the project are, what they will need from you, what they will take care of, and what is excluded from the budget.
It seems obvious, right? Well, it is not too much. An agency that lends itself must explain this aspect to you, in addition to making sure that you have understood it. A good professional will avoid problems with his client. Even without bad intention, he knows that you are not an expert, that there are things you do not know, and that is necessary for the project to be a success.
Therefore, as I said at the beginning, you should get down to your level and ask yourself that you are going to need a series of elements, such as quality content, photographs in good condition, etc ... and that this will cost money.
For example, a corporate video is something that helps a lot with the conversion. Also, the fact of associating with relevant organizations within your sector or hiring press releases, are actions that cost money.
All this must be explained a priori and not wait until the project has been signed, and then apologize that "things" are missing for the website to work. If you do it for fear that the client will not accept the offer, you will be doing yourself a disservice. If the client does not accept it, it is either because you have not explained it well or simply because it is not your client
They are positioning specialists.
It is very common for commercials to tell you what you want to hear. But if with whom you speak you do not bring out that the most important thing is the positioning, that is not your agency.
Keep in mind that you are going to invest time and money. That a website is the main tool to attract new customers to your business. Especially those clients that you don't even know exist.
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Well, I think this is all said.
Yesterday, working with one of our clients, he proposed a series of corrections to the texts on one of the pages. Specifically, he was talking about the terminology that only they use. It is not even terminology of their sector and they have it in their Company.
Faced with this argument, we present reality. What if what you want is for the page to be liked by your team, we were in excess. If, on the contrary, what she wants is for the project to work, that is, ATTRACT CUSTOMERS, it is necessary to take a turn in her approaches.
In addition, another aspect that plays against is cost. Developing a website and developing a website to position itself has nothing to do with it. It is like talking about a scooter and a car. They both take you, but they have nothing to do. Or would you use a scooter to pick up a client who comes to visit your company at the airport?
The amount of a website to a position in search engines can cost like 4 times a "showcase" website. And it also involves an investment in maintenance, until it manages to position itself.
In the previous point, we already dropped something about this when we commented on the associations or press releases. This is a link building. And it costs money
A web development agency, whose objective is to help you position the page and not only to set up a "showcase", has to be interested in knowing your business.
In episode 4 of the first season, entitled " business strategy " we discussed the importance of knowing, not only the customer who is commissioning you the website, but also the end customer.
If we are able to identify the typical user (buyer persona), we will discover how he moves around the network, what terms he uses in his searches, and, therefore, we can attract him to our website and offer him exactly what he is looking for.
They offer you alternatives.
How many times have we repeated that SEO is not something that can be guaranteed? That is something that depends, not only on what we do, but on what Google does, on what our Competition does, and on trends in search intent.
Thus, we can only influence a priori a quarter of the positioning factors. So there will always have to be a plan B, a plan C ...
This must also be made clear to you. This SEO is not instantaneous. So there are alternatives.
One carries a cost. It is the PPC or Pay Per Click. In other words, advertise on Google. In this way, you will get from the first day to be in the first place on the first page. Meanwhile, we will be correcting aspects of technical SEO and content, until you appear on the 1st page. It is also a good method to avoid "monkey click". Although this may cost you money. Then you will see if it is profitable or not ... Diploma in web design and development
Other alternatives consist of link building actions, generation of more content, among the most obvious.
They offer to teach you.
Whoever shows professionalism has nothing to fear. The fact of going with the cards face up, of showing the different steps that are taken, of explaining how to proceed, is already giving you guarantees of transparency.
Nobody who boasts of being a good professional has an interest in making captive clients. You must even deliver the studies prior to the development of the web. After all, you've paid for them. In addition, it is better that they count on you as a collaborator than as a supplier to whom there is no other choice but to turn.
What's wrong with explaining to a customer how to write a post? Nothing at all. On the contrary, the goal is for the web to work. If the client does not do a good job, you have to help her. That will always be valued and build trust, and trust is the seed of a long friendship. In this case, a long collaboration.
